Tag Archives: sustainability


New technologies for a circular economy
Technologies – MU Sustainable Innovation

The link between clothing and agriculture is ancient. The cultivation of natural fibers has provided raw materials for the textile industry for centuries. Today the aim to cut waste has triggered the development of new materials from agro-food waste, suitable for use in the textile and clothing industry. 

It is not a naive, new-age, or DIY phenomenon, however. It is about research developed by universities and laboratories and then industrialized. Let’s see some non-exhaustive examples of the range of new materials of this type. 

Piñatex: Conheça o couro ecológico feito com sobras de abacaxi que ...

Piñatex is a company based in England that transforms waste from pineapple production. The fibers are extracted from the leaves of the pineapple plant through a decortication process. Once the leaves have been stripped of the fibers, the remaining biomass can be used as a natural nutrient-rich fertilizer or biofuel, so nothing is wasted. The fibers are then degreased and undergo an industrial process to become a non-woven fabric, which forms the basis of Piñatex®. The material is then transformed with finishes that give it a similar look to the leather, creating a flexible but resistant fabric. (www.ananas-anam.com)

The beauty of Apple Eco Leather: Stunning eco-friendly Vegan ...

Frumat, an Italian company from South Tyrol, recycles apple waste. The flour obtained by drying apple peels and cores is mixed with water and natural glue and compacted. The final material, similar to leather, is a mixture of apple fibers (50%) and polyurethane (50%), mainly used in footwear and accessories, but also for clothing.

Wine leather: What you could be wearing next season - Decanter

Vegea, an Italian company, whose brand derives from the combination of VEG (Vegan) and GEA (Mother Earth), is engaged in the research and production of a new generation of bio-based materials. These include a material produced from the marc, skins, seeds, and stems of the bunch of grapes discarded in the production of wine. A bio-oil is extracted from the seeds, polymerized using a patented process. Skins and stems are used in a compound, also patented, for the production of fabrics with advanced technical properties. (www.vegeacompany.com)

Nanollose – Nanollose is a leading research and development ...

Nanollose, an Australian company, produces cellulose from nanometric fibers using a bacterium (AcetobacterXylinum), not dangerous for human health, and capable of metabolizing agricultural waste. It is, therefore, an alternative to producing cellulose, the primary material of viscose, from wood. (nanollose.com)

The VTT research center of the Finnish University of Aalto, also active in the research on alternative cellulose production methods, adopts a different approach to fixing cellulose nanofibrils obtained from wood pulp with proteins taken from the cobweb threads. The result: vegetable spider silk. (bit.ly/vttresearch)


Sustainability is becoming more important in consumer choices overall.

Walk the vegan walk, as well as talking the talk

Generation Z is generation green.

The cohort of shoppers typically 22 and under is more willing to pay up for sustainable brands compared to other demographics, according to a study by First Insight. The findings by the digital research company found that 73 percent of those it surveyed would pay more for sustainable items, with the majority of that chunk willing to pay a 10 percent price premium.

“With Generation Z on track to becoming the largest generation of consumers this year, retailers and brands must start supercharging sustainability practices now if they are to keep pace,” says First Insight CEO Greg Petro. “With every generation, sustainability is becoming further embedded in purchase decisions.”

Retailers are racing to meet rising consumer demand for sustainable or environmentally-friendly products. Apparel is a notoriously wasteful industry, sucking up vast amounts of water and easily discarding clothing. Some retailers like Gap and Everlane have invested in sustainable business practices while others have built their business models around it. The second-hand apparel market comprised of companies like the RealReal and ThredUP that buy and sell high-quality used clothes are gaining in popularity as environmental concerns gain traction.

The study of 1,000 U.S. respondents showed the Gen Z population beat out the preceding cohort known as Millennials, as well as Generation X, which refers to the group of people born after the Baby Boomers, in terms of preference for sustainable items. The Baby Boomer demographic, often the grandparents of Gen Z, were the “hold outs,” according to the study. Still, sustainability is becoming more important in consumer choices overall and the majority of respondents expect brands and retailers to become more sustainable, according to First Insight.

—Bloomberg News

Weekly Digest – Issue #57

It’ s a new Friday, and that means a new weekend but also 3 new articles for you to enjoy! Check out the young designers who are working for a sustainable fashion revolution. Also, learn how sneaker brands are building a hype! And now that Spring is coming, check the best coats and jackets for ALL ages. Enjoy your weekend.

all ages

It might be warm now but come evening, the temperatures always drop. Thankfully, spring is the time to add fun and colour to outerwear: check the best spring coats and jackets for all ages.



The ways fashion, sneaker, and streetwear brands conjure up “cool” are as old as the sun. It’s a well-known fact that hype multiplies. Here’s how it goes from zero to one.



While eco-friendly fashion has never had particularly glamorous connotations, the best designers of a new generation are stitching sustainability into everything they do.