Environmental consciousness is the new black. As people across the world reflect on the importance of protecting the planet by identifying new ways to reduce their carbon footprint or enjoying eco-friendly activities, some footwear firms are also taking the opportunity to get in on the action. If you are a person conserned about the planet check some brands that you can follow that have environmental consciouness.
The athletic brand revealed Futurecraft Loop — a 100% recyclable performance running shoe that can be returned to Adidas, broken down and reused to create new performance running shoes. In partnership with Parley for the Oceans, Adidas made its big splash in the eco-friendly space in 2015, introducing the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gill nets. This year, the brand pledged to produce 11 million pairs of shoes with Ocean Plastic by Parley through intercepting plastic waste on beaches, remote islands and in coastal communities.
The direct-to-consumer brand first introduced its eco-friendly flats in 2015. Made out of discarded plastic water bottles and using a special 3D knitting process, the sustainable shoes have since garnered a loyal following through word of mouth, winning even Duchess of Sussex Meghan Markle’s seal of approval.
The sustainable shoe label is taking its mission a step further by going 100% carbon-neutral with the Allbirds Carbon Fund, an internal carbon tax that will fund emissions reduction projects. The company has calculated its own carbon impact in monetary terms: It produces 10 kilograms of carbon for a single pair of sneakers; meanwhile, it costs about 10 cents to offset those emissions.
Using fair trade and ethical practices, the handmade footwear brand has its sandals created in a small community in Nicaragua. Its shoes — made from recycled materials such as hemp, rope and upcycled sails — come in a variety of colors, from earthy camel hues to summer-ready yellows. The company began it’s roots setting up sandal shops at outdoor music festivals throughout the country.
Clothing label Ace&jig, which specializes in ethically made textiles crafted in India, has partnered with the women’s sneaker brand on a collection of sustainable yarn-dye woven shoes. The line of four styles also features an Earth Day exclusive: the No Waste Shoe — a lace-up sneaker that’s hand-sewn and patched with textile scraps.
The scarcity of resources has been affecting the fashion industry and the forecast is that world reserves will decline considerably. According to estimates such as the Global Footprint Network, humans used the equivalent of 1.7 of the planet’s natural resources in 2018. As oil, land and water feed the avid supply chain of the sector, from growing and livestock to water irrigation and oil extraction, what kind of alternatives do we have?
The spark of hope lies in the alternative renewable sources of food or marine and plant life. Laboratories and material startups have been experimenting with alternatives that have replaced natural ingredients for years, but it is the partnerships with avant-garde fashion brands that begin to streamline ideas with their unique luxury clothing and bags and their tennis launches for the niche market.
The growing demand for vegan or untested animal products will help the acceptance of biomaterials. A lot of big brands and new brands stopped using animal material and some of them already started using 100% natural and biodegradable materials to develop their collection, names as Stella McCartney, Reebok, Chanel and H&M.
It’ s a new Friday, and that means a new weekend but also 3 new articles for you to enjoy! Check out the young designers who are working for a sustainable fashion revolution. Also, learn how sneaker brands are building a hype! And now that Spring is coming, check the best coats and jackets for ALL ages. Enjoy your weekend.
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