Tag Archives: sandals

Birkenstocks Are Officially The Sandals Of 2020

Originally posted at Vogue UK

The humble Birkenstock has become fashion’s great equaliser during quarantine. The German footwear label’s affordable Arizona style – which is branded as an “often-imitated, never-duplicated, category-defining two-strap wonder” – was the most popular item on Lyst, the global fashion search platform, between April and June. Interest in the functional dad sandals was up 225 per cent over the quarter, with the £65 Birks sold out at most retailers.

While lockdown-induced leisurewear certainly played a part in Birkenstock’s new star status, Lyst credits the company’s fashion collaborations with Rick Owens, Valentino and Proenza Schouler as the reason behind its amped-up style credentials. The latter tie-up piqued the interest of editors and influencers alike when it launched in March. Nowadays, it’s hard to idly scroll down Instagram without spotting a pair of the black glossed-leather sandals with white topstitching. 

Lyst reports a 92 per cent spike in searches for Birkenstocks following the release of the Proenza collab, while Matches Fashion sold 60 per cent of its stock in the first three weeks. “We have seen amazing interest here,” Cassie Smart, head of womenswear buying at Matches, tells British Vogue. “The collaboration feels very modern with the contrast stitching and Velcro fastening which adds a point of difference.” Net-a-Porter, which had the initial exclusive, confirmed a similar success story. “We are continuing to see this week on week, where our customer is seeking comfortable footwear options,” says Elizabeth von der Goltz, Net-a-Porter’s global buying director. The black has been the most popular, but, she adds, “I have them in silver and love them!”

Debuted on the spring/summer 2020 runway, Proenza Schouler models carried the brand’s sporty take on Arizonas, along with colour-coordinated bags, in their hands. The look was business realness: once office hours are over, the heels are off and the Birkenstocks are on. Smart, indeed, affirms: “Matches customers are always looking for effortless footwear options that will work with lightweight dresses and denim”, for downtime.

The pandemic has meant that Proenza Schouler’s contemporary iteration of the slipper-like sandal has not set foot in many offices (or indeed bars) this season. Rather, Birkenstock’s signature moulded footbed sandals have become the #WFH-ers shoe of choice. “The construction, which has been thought out to the smallest detail and makes it feel like you’re standing in sand, helps your feet feel as comfortable as possible for hours on end,” promises the 1774-founded business. “This supports health and promotes wellbeing.” Even the most die-hard fashion followers can’t argue with that.

SPRING 2019 | Strappy Sandals

After celebrating the glorious return of Western boots, it seems as though there is no stopping the force that is ’90s and noughties fashion. And in our latest installment of “Old-School Trends You Thought You’d Seen the Back Of,” we’re celebrating the return of strappy sandals.

The 2019 strappy sandal is a trend that anyone can get on board with, thanks to its stripped-back, minimalist aesthetic. The high street is also getting in on the action: Just look at Topshop’s bargainous strappy sandals that sold out within days of release. 1 2 3 4


Give anything a big bow and it’s sold!

Until recently bows weren’t exactly synonymous for effortless fashion, but thankfully for our bank accounts, the high street has got some pretty styles and prices for literally EVERYONE!

There are chunky sandals, mules, slippers and plimsolls. So, if you chose, you could wear bow shoes 100% of the time.


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For a little bit of ’80s nostalgia, you’ll want to scoop up a pair of slingback shoes. Modern iterations like pastel shades and kitten heels give the slingback a fresh feel for this season.

Check out the suggestions we pick for you on the images below. Enjoy!


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From Left to Right: Zara, NeousValentino, Uterque


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From Left to Right: Zara, ZaraSigerson MorrisonUterque



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From Left to Right: Dolce & Gabbana, Uterque, Zara, Zara


This season’s ’80s revival is applying some excess to your footwear in the form of embellishment. Yes, you have our full permission to opt for the sparkliest shoes you can get your hands on.

Not only are they the most fitting way to finish off a power dress, they’re also the easiest approach to dressing up a simple sweater and jeans, so that the day-to-night style quandary is sorted.

Check our suggestions and the links to buy them and choose your top of our wish list!


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