While this edition of Micam — which wraps on Wednesday, Sept. 18 — celebrates the show’s 50th anniversary, it is also very much focused on the future of the international shoe industry.
For many retailers, customer loyalty programs are about one-upping their peers with perks and points. But does that really click with consumers? No, according to Klarna. A new study by the payments provider and licensed bank found that shoppers are more likely to be won over by good customer experiences than by reward programs or point systems.
While millennials may be one of the least financially secure generations — they have student loans, stagnant wages and a high cost of living — they’re not broke. In fact, millennials will be the largest source of consumer spending within 20 years.