Check out the new prints and graphics trends that you will see on the SS/18 runways, incorporated in the Psychotropical Vision.
Inky blotches, abstract shapes and painterly mark-makings imitate the enthralling skins of sea creatures. These psychedelic patterns become exaggerated and hyperreal tjanks to an intense and saturated color palette, juxtaposed against lush darks for glow-in-the dark effect. Scales vary from micro to macro for a renewed approach to the perennial favorite pattern.
For the high-summer drop, tones are more saturated and juxtaposed with lush darks fro a dramatic mood. An expressive brushstroke offers flora and fauna an abstract quality, achieved with oil pastels and lashing of vivid gouache. Outlines are bold and brash, paired with dizzying geometrics for a hypnotic feel.
Source Text: WGSN
Today we introduce you to two more women shoe trends for SS18, incorporated in the Youth Tonic. Check them bellow and find the details of each one.
A hedonistic spirit that celebrates all things bright and colorful underpins this direction, coupled with an evolved focus on DIY design. Look to early 1990’s clubwear to inspire profiles, and combine high-shine surfaces such as satins and mirrored metallics and glittering embellishments.
The art world is becoming a new focus for fashion, where style is prized regardless of age. With this, a host of new influencers is coming to the fore, ushering in a more liberated take on style. Tap into this trend with graphic heel shapes and bold color-blocking, offering a modular feel that feeds into the trend for DIY designs.
Source Text: WGSN
Check out the new prints and graphics trends that you will see on the SS/18 runways, incorporated in the Youth Tonic Vision.
Driven by a new youthful spirit, Youth Tonic’s brash confidence encourages bolder, more expressive designs, prints become liberated, as designers get creative with mark-making textures and embrace the imperfect bolder and heavier brush strokes feel new for this work in progress story, adding an anarchic edge to textiles.
Rebellious, independent spirit. The rise of Vetements fuels a mainstream appetite for this offbeat look. Inspired by subversive energy, punk undertones and retroclub culture permeate young women’s graphics for SS/18, updating staples back-to-school silhouettes such as the graphic t-shirt.
Psychotropical is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands. Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.
This trend offers an almost hyperreal take on nature, with stylized patterns, phenomenal textures and mesmerizing colour effects.
Source text: WGSN