Tag Archives: mega-influencers

Weekly Digest – Issue #55

A new Friday arrives with your usual weekly reading material. We all know that the fashion industry is changing, but what exactly is happening and why? Read more about the decrease of mega-influencers and the new reality for Fast Fashion brands. Also, a few lessons we can learn from this year’s pop culture. Happy weekend!



In the world of social media stars, it may seem logical to assume that bigger is better. The more followers, the more people an influencer can potentially reach, right? Well, not exactly. Fashionista explains the reasons.


Fast fashion down

H&M CEO Karl-Johan Persson says “The fashion industry is changing fast. At the heart of the transformation is digitalization, and it is driving the need to transform and rethink faster and faster.” But  what exactly is changing? Read all about it!


Pop culture

You can pick up some of this summer’s best looks by wallowing in TV, film, music and even an environmental exhibition at the V&A. Explore these trends!