Social Media in general is a great tool to help grow your business. Of course SEO is important to present your website to your targeted audience, but without social media will make your efforts sink.
And today we talk about one of the platform that has more and more relevance: Instagram, with more than 600 million active monthly users. More than 80 percent of Instagram users follow at least one business, and everyday millions of people engage with brands on Instagram—like visiting their website, getting directions to a business location, or getting in touch directly by phone, email, or direct message.
So what can your brand do to make the most of Instagram and hopefully get more followers? Well, there’s no magic formula for that in an organic way. Today we give you some tips to engage more efficiently with people on Instagram and make them follow your brand!
- Raise your Hashtag game!
It is very important for you to use hashtags when you are resorting to Instagram for your website. The lack of links here makes reaching out to the targeted audience a challenge. Using the right hashtags can help you expose your brand to large and targeted audiences. In fact, your chances of attracting new followers for Instagram, getting more likes, and increasing engagement are vastly increased using hashtags.
You just need to find out which hashtags your audience uses more, and then search for posts that use that hashtag. Once you’ve found some winners, like and comment on those posts to engage with your community.
- Use (frequently) Instagram Stories
Instagram Stories has been a huge hit! They’re tons of fun! A plus? Instagram Stories are now at the top of the Explore page, and they are picked based on the accounts you follow and the posts you like. It may also show you stories that accounts you follow have liked, or were liked by a large number of people.
If you want to get on the Instagram Explore page, you need to create super-engaging, ultra-targeted content. So keep in mind Explore page is a crazy powerful feature on Instagram, and having one of your Stories featured can set off a viral effect that can bring new followers for your brand!
- Get Instagram Followers by Sharing Engaging Videos
As said in the last point, you need to create engaging content. And where do you start? Well, video is a good choice! 52% of marketing professionals rank video as the type of content with the best ROI (Return on Investment) Video is a great bet for brands who want to build trust with their audiences and reach new followers.
The new Instagram algorithm gives priority to posts with higher engagement, so the more likes and comments you receive, the more people will see your post. And videos receive a good amount of engagement, with a larger higher engagement rate than static images. So it’s one of the best tools to increase conversions and generate leads. Plus you might even end up on the Explore page, which we seen how great it is to get the attention of new followers.
- Create an Instagram Contest
Running contest is a great way to promote your business on Instagram, and it’s also brings a lot of exposure for the brand, which will help get new followers.
A tip for a super effective Instagram contest idea: try partnering with another business or influencer. This way you promote your contest to both of your audiences, and share each other’s followers. After getting a good partner, organize a 3-5 day giveaway where Instagram users are rewarded with prizes for following both accounts, and tagging their friends in the comments.
By getting Instagram users to tag their friends in the comments, you can draw more attention to the contest, and gain even more followers than you would otherwise!