Check out the new prints and graphics trends that you will see on the SS/18 runways, incorporated in the Youth Tonic Vision.
Driven by a new youthful spirit, Youth Tonic’s brash confidence encourages bolder, more expressive designs, prints become liberated, as designers get creative with mark-making textures and embrace the imperfect bolder and heavier brush strokes feel new for this work in progress story, adding an anarchic edge to textiles.
Rebellious, independent spirit. The rise of Vetements fuels a mainstream appetite for this offbeat look. Inspired by subversive energy, punk undertones and retroclub culture permeate young women’s graphics for SS/18, updating staples back-to-school silhouettes such as the graphic t-shirt.
Psychotropical is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands. Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.
This trend offers an almost hyperreal take on nature, with stylized patterns, phenomenal textures and mesmerizing colour effects.
Source text: WGSN