Tag Archives: brands

Weekly Digest – Issue #55

A new Friday arrives with your usual weekly reading material. We all know that the fashion industry is changing, but what exactly is happening and why? Read more about the decrease of mega-influencers and the new reality for Fast Fashion brands. Also, a few lessons we can learn from this year’s pop culture. Happy weekend!

 

Influencers

In the world of social media stars, it may seem logical to assume that bigger is better. The more followers, the more people an influencer can potentially reach, right? Well, not exactly. Fashionista explains the reasons.

 

Fast fashion down

H&M CEO Karl-Johan Persson says “The fashion industry is changing fast. At the heart of the transformation is digitalization, and it is driving the need to transform and rethink faster and faster.” But  what exactly is changing? Read all about it!

 

Pop culture

You can pick up some of this summer’s best looks by wallowing in TV, film, music and even an environmental exhibition at the V&A. Explore these trends!

 

WEEKLY DIGEST – ISSUE #3

Get to know who is out and who is here to stay in the fashion showbiz in this week’s Weekly Digest. Click on the pictures to know more.

LITERALLY MANIA - WEEKLY DIGEST

What is it? A T-shirt. What size? An  XL. There’s no room for error, it is what it is and the logo explains it. Check out the literal and self explanatory graphic trend the hot labels are using!

HOOD BY AIR - WEEKLY DIGEST

It’s a cold cold world for lovers and this cool streetwear romance is over, at least for now. Read the breakup story that broke our closet heart.

VALENTINO - WEEKLY DIGEST

If you love couture you know this big fashion house (more like a castle), Valentino.  Pierpaolo Piccioli explains how he does it in the “Art of Style” series for M2M. Watch some of his brilliance in the video behind the link.