SPRING/SUMMER: THE VISIONS – PSYCHOTROPICAL

SPRING/SUMMER: THE VISIONS – PSYCHOTROPICAL

 

Psychotropical is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands.  Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.

 

PSYCHOTROPICAL

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This trend offers an almost hyperreal take on nature, with stylized patterns, phenomenal textures and mesmerizing colour effects.

Source text: WGSN

 

PANTONE TROPICal

 

PSYCHOTROPICAL