XPERIMENTAL was born in September 2012 – created by two identical twins, Ana and Célia.
XPERIMENTAL rises with a fusion between two complementary areas: fashion and communication. Initially, XPERIMENTAL presented itself as irreverant, avantgard and, possibly, even shocking. However, as both time and work progresses, it becomes urban, coherent and global – always without losing its personality. The brand’s objective is to keep learning, absorbing and appreciating the fine details, materialising them into a desirable product and understood by its target audience."